Benefits Administrator Rebrands


Little Rock, AR – August 12, 2024 – DataPath Administrative Services, Arkansas’s most experienced third-party employee benefits administrator, has announced a name change to Beneliance, effective immediately.

The new branding highlights the firm’s nearly thirty years as a trusted ally in benefits administration for Arkansas businesses. It also reflects the company’s ongoing mission to build strong relationships with clients and brokers and provide comprehensive employee benefits solutions. As part of the rebranding effort, Beneliance has launched a revamped website to improve user experience and showcase the company’s mission and values.

“We are thrilled to start this new chapter as Beneliance,” said Ben Robbins, director. This rebranding represents a significant milestone for our company and reinforces our commitment to delivering high-touch, local, and professional benefits administration to Arkansas employers, HR teams, and insurance brokers. Our new name, Beneliance, emphasizes our dedication to being a dependable partner in providing customized solutions that address the changing needs of our clients.”

For more information, visit the Beneliance website at https://beneliance.com.

About Beneliance: Beneliance, formerly DataPath Administrative Services, has been a leading employee benefits administrator in Arkansas since 1996. Beneliance is a wholly owned division of DataPath, Inc., of Little Rock, a leading software and technology solutions provider for the benefits, financial services, and insurance industries nationwide for the past 40 years.

Home » Benefits Administrator Rebrands